A WHOOSH of Inspiration..

Yesterday we were looking in the thesaurus for a word to replace cheesy. Why? Because Andi (the force behind this whole project) described her and the girls with it. Cheesy? Hmm, I thought. These girls are anything but cheesy. They are, in my opinion, quite the opposite actually. Hi, I’m Natasha, one of the sisters that run this salon. I’m word sensitive these days I guess because even the word salon is making me want to search the thesaurus for a better one.

I honestly don’t know where to begin. All I know is that, if you have a dream. Put one foot in front of the other and move toward it. What I’m learning is that when you move towards your dreams, even if they aren’t totally clear, the world bends and twists in your favor to deliver something WAY beyond your wildest dreams. That’s what Byu-ti is to me, way beyond my wildest dreams.

We opened a small two-chair salon two years ago and quickly knew that we had bigger ambitions to fry and opened our ten-chair haven known as Byu-ti Hair Therapy. What’s happening over here is sort of like a mini Big Bang. An explosion of creativity is taking place.

Daniela (sister), Dario (husband) and I brainstormed on what kind of business we wanted to build and what came of it, to keep it really simple was our tag line, GIVE GOODNESS. We decided when hiring our team to focus on the “good” of the person rather than their fancy training and such. What has been born is a group of women that can move me to tears when I think about them. They are each dynamic and magnificently beautiful in their own way. Weird, because when we started thinking about the kind of team we wanted, the one thing we kept stating was, we wanted to highlight their ‘individuality’. We wanted a team but we didn’t want a box to fit them all in. Good thing, BC there wouldn’t be the slightest possibility of fitting this group into a box.

We have seven stylists currently, two apprentices and Daniela and I. We’re all ladies, although we do not discriminate. It just worked out that way.

So, back to 100 Years of Hair…Los Angeles falls into a quiet slumber through the holiday season as Hollywood basically goes on holiday. This is the time when most salons take on a slightly negative tone due to all the down time and lack of money being made. Not these girls. These girls smile everyday whether they’re busy or not. They drink wine after work and come up with ideas to keep the creative juices flying.

Andi shared her 100 Years of hair concept with the ladies and they’ve literally gone running with it. I can feel the sizzle of creativity bursting on a daily basis at a time when I was worried they may begin to get a little down.

This week we have our first meeting as a team, rather than the excited explosions that happen in the staff room daily. I’m looking forward to see what each person contributes to this project. I can tell they’ve already contributed so much, from concepts to research to simple enthusiasm.

It’s a dream to witness these girls in action. We will keep you posted and probably entertained on the process. Stay tuned…